Anyone with the same feelings?
https://en.wikipedia.org/wiki/Diffusion_of_innovations
by definition if you are at the beginning you are in a tiny minority and will be struggling to explain what you're up to. You're describing the experience of people up at the top of the curve who are not innovators at all -- trouble is there is so much talk about innovation from people who are just following the herd these days.
Myspace beat facebook to the market, but lost the war.
Some guy in the stone age invented wheels. But modern companies reinventing better wheels dominate the market today.