Some of us may have too little to 'go on' to make a convincing avatar. Others may have biased samples, perhaps from lectures or recordings of performances.
Probably it may require an interview with those than knew them well. There would be memory bias, and the natural tendency to speak kindly of the dead. That might even serve the purpose better - it's a memorial after all, meant to be presentable and maybe not reflect the worst aspects of a personality.