TL;DR: I believe my traffic is healthy for my stage, but my conversion to paid is abysmal (<= 0.1%) and I'm not sure what to do about it. I'm looking for someone I can connect to professionally who might have some input.
I've got a small-in-scope freemium web app that I've had out in public for a little over a year. Current revenue is about $115/mo. I've grown organic traffic to approx 100-200 visitors per day across all landing pages. The overall conversion rate to paid though is about 0.1% over the last 6 mo. Retention in the app is similarly awful: day 2 is ~5%, and it flattens to 1% by day ~14.
To my eye, this means that the landing pages communicate enough that people want to try the app, but then the app is failing to deliver whatever they were actually looking for.
So, I suppose my main question is: what type of person should I be looking for who might be able to provide me some direction? I am a technical person with good credentials - but I don't have anyone in my professional network who has experience in this sort of thing.
It seems like while you do manage to capture traffic, you fail to convert it fully - based on retention rates you're posting, they're not getting the outcome they thought they'd get based on your landing page/s. If that's the case it might be time to explore what other pains they have, revisit old ones and make sure you're solving those, and also communicating everything to them framed as outcomes they'll get by subscribing.
I'm a web developer myself, building products in my free time all the time. Let me know if you'd want to chat, it's pretty lonely out here :D