Why is it so hard to get responses from founders over email?

Question

I&rsquo;m currently building a B2B product for SMBs and doing sales myself. The target users are early-stage founders.I can usually get meetings through warm intros, but cold outreach over email has been inconsistent. My emails often get ignored, and I rarely receive replies.For people who&rsquo;ve sold products founder-to-founder: what actually changed outcomes for you?

brandonb · Accepted Answer

Can you paste an example title and email here? I'm a founder and get 100's of emails per day. I often reply to cold emails, but honestly, with 90% of them, I can't really tell if they will solve one of my top 3 problems.

floxy · Answer

What magnitude response rate would you expect? 1%? 0.1%? 0.01%? Have you ever benefited from following up on a cold email?