What surprised me most is that, now more ever, distribution really is king. An app I released in the same space !11 years ago! gets more daily downloads. I expect these trends to accelerate with the amount of software being shipped with AI.
"If you build it, they will come" has never been less true.
I do really believe in product led marketing, though. I'm not yet fully convinced my app is good enough to get tons of word of mouth referrals. Hopefully one day.
If you're still here, here's the app: https://apps.apple.com/us/app/music-mini-games/id6752395649