What Does a Social Media Analytic Want and Do?

Question

I want to build a social media analytics toolkit for Bluesky (and possibly expand it to every social thing I use) just because I can. I have a crapload of time, and I want to put it into building a tool for a domain I don't quite understand with people that do understand. It all comes down to a question, which data does a user need and in which wrap?So, I'm asking it - what do you measure, plot, and derive as a social media analytic? What would you if you were one?

realityfactchex · Accepted Answer

Think about these:1. MAU. Monthly Active Users. Active means they did anything on the platform.2. Time Spent. One way or another, that platform lives to get and keep eyeballs on screens.3. Post/content views, clicks, shares.Views could mean visits, or post viewed for n seconds or more, or video viewed at lest 10% of 50% or 90% of the way through.4. Actions Per Viewer (reactions/shares/comments) per viewer. What % of visitors to a piece of content do something other than passively consume it or pass it by. This can identify "sticky/interactive" content people like.5. For content/ads performance: landing pages visits per impression; signups per impression; sales per impression, follows per impression, revenue per content piece, etc.