How Hard Is $10K MRR in a B2C SaaS?

Question

Imagine this:You&rsquo;re building a $15/month SaaS.To hit $10K MRR, you only need about 700 paying users.Now, suppose you&rsquo;re an indie hacker with no audience &mdash; but you have a stable income from your day job and can afford to run ads.Will it be hard to get there?

bravesoul2 · Accepted Answer

You need X new users a month where X = 700 * churn rate. So if you churn 10% you need 70 new users a month to stabilise at 700.It's a hard goal BTW but might depend on how lucky you are. I.e. easy if you are lucky but hard for most.

simantel · Answer

At $15/month with 10% churn (which would be an unbelievably good churn rate for a paid B2C product) would make your LTV $150. An optimistic conversion rate from visitor to paid would be like 2% (imagine you convert 20% of visitors to a trial, and 10% of those to paid). In this incredibly optimistic world, you break even paying $3 to acquire a visitor.
Congrats you have a money printing machine!
More realistically though, you'll have like 33% monthly churn, $45 LTV, and 0.5% visitor-to-paid conversion. In that case you break even at $0.22 per visitor, which is a lot harder to make work.
The game is building a valuable product with good onboarding and retention, then finding ad creative that works. It's not easy!

brudgers · Answer

[delayed]

satvikpendem · Answer

Depends on how well the ads run, if you don't get the right ads you can blow through your ad spend and end up spinning your wheels.Check out influencer marketing as well, the channel Superwall on YouTube has some great interviews on how to do it well. They're also a RevenueCat competitor and are pretty good. Basically you can hire college kids to consistently make videos for you on brand new TikTok accounts, using a service like Sideshift.

yen223 · Answer

$15/month means you're competing with YouTube Premium or Netflix. Not sure what an indie hacker can do that's going to provide that much value.

How Hard Is $10K MRR in a B2C SaaS?

Imagine this:
You’re building a $15/month SaaS.
To hit $10K MRR, you only need about 700 paying users.
Now, suppose you’re an indie hacker with no audience — but you have a stable income from your day job and can afford to run ads.
Will it be hard to get there?

You need X new users a month where X = 700 * churn rate. So if you churn 10% you need 70 new users a month to stabilise at 700.
It's a hard goal BTW but might depend on how lucky you are. I.e. easy if you are lucky but hard for most.

[delayed]

$15/month means you're competing with YouTube Premium or Netflix. Not sure what an indie hacker can do that's going to provide that much value.