How to convert viral Reddit posts into Website traffic?

Question

I'm the founder of a devtools startup (won't advertise it here), and I've gone semi-viral twice on Reddit (~2-10k upvotes).I made funny content around our product with the goal of generating website traffic from it (posted on r/softwaregore and r/programmerhumour).We went semi-viral but sadly see almost no spike in traffic around the time each post.Which content strategies have been shown to convert well on Reddit?

Tinos · Accepted Answer

At my old company we did some guerilla marketing on Reddit and got a post go mega viral (front page for 3 days) 15k+ upvotes.
For us it was a bit different because we were doing robotic F&B so people could come to our restaurant to see the place from Reddit IRL.
I would target memes in niche dev communities if you want direct outreach. Like if you're looking for people to test your product you'd have more luck on a 100 upvote post in some obscure deeptech subreddit then you would if your post got 10k upvotes on r/funny.
Sorry for any grammar mistakes - writing this on the rush hour train :)

bigyabai · Answer

Humor doesn't get you conversions, also you're not really addressing an audience that wants to buy devtools. Individual employees and even engineers often won't buy themselves devtools. You have to address management/executives if you want to sell them on your service, and fair warning; they hear almost 100 pitches a month sometimes.