HACKER Q&A
📣 salesdo

How do you sell to B2B in current state of AI?


There is a massive AI fatigue going on in the Sales, CxO circles. While everyone is building by themselves using ChatGPT or Claude, I am pretty sure building everything in-house is not an answer.

I used to get 3% to 5% replies to emails. Now, its zero for months. Similarly, LinkedIn used to have 10% reply yes and 5% positive rate. Now, it's crickets.

I guess AI is having negative impact on people's perception - especially in Marketing, Sales, GTM circles.

If you are selling "AI-powered" or "AI based" software, do you do it that demonstrates value and clearly points out that it's not a chatGPT wrapper.

How do you generate interest in your B2B software in current state of AI?

  👤 WJW Accepted Answer ✓
> There is a massive AI fatigue going on in the Sales, CxO circles.

> If you are selling "AI-powered" or "AI based" software,

Seems like you just answered your own question. Don't sell "AI-powered" software, or at the very least don't market it as such because there is too much AI fatigue for that to work. In any case, in my experience the technology a product is built on has never been a significant selling point in CxO circles. Focus on how your product will increase income or decrease cost.

👤 codingdave
> How do you generate interest in your B2B software in current state of AI?

Stop saying "AI". People truly do not give a crap if your system contains AI. (well, at least people who are not caught up in hype.) They do care if you solve a problem of theirs. So if anything in your emails says "AI", you become noise, and get ignored.

So stop saying it. If you are solving a problem, just say what that problem and solution is.