Features are not why people switch
If features were good enough, Google+ would have left Facebook in the dust
If features were good enough, Mastodon would have buried Twitter years ago
Adapting the adage "amateurs talk strategy, professionals talk logistics" - "amateurs talk features, professionals talk problem solving"
"Features" are how bad marketers promote their offerings
Problem solving is how good marketers promote their offerings
You need to solve a problem for me to consider you - a 'feature' has never solved a single problem
Identify problems (real or imagined) that I have that your XYZ solves for me (at all; in a better way than what I am using now; etc), and you have a chance to get me to switch
Try to pitch me on your "features", and I will keep on surfing by