How to stop Google from autocorrecting our company name?

Question

Our small cloud consulting company Autimo has been facing a frustrating issue with Google searches. Whenever potential clients try to search for our company name &ldquo;Autimo,&rdquo; Google automatically corrects it to &ldquo;autismo,&rdquo; which is obviously not ideal for our brand.We&rsquo;re a Vancouver-based cloud consulting firm founded in 2018, specializing in DevOps, cloud engineering, and AWS/Azure/GCP solutions. This autocorrection issue is becoming a real problem for our discoverability and brand identity.Has anyone dealt with a similar autocorrection problem? What strategies worked for you to make Google recognize your brand name as a legitimate search term? We&rsquo;ve considered various approaches but would appreciate insights from the HN community on the most effective solutions.Would increasing our online presence help? Should we contact Google directly? Any suggestions would be greatly appreciated!

ricardonunez · Accepted Answer

Branded searches. You can run a Instagram or TikTok sweepstakes tell people to search for the company name and tell Google to not autocorrect, tweet and share. Give away something to multiple winners to entice people to participate. If you don&rsquo;t have a big following, pay a creator with a large following to do it.

hideload · Answer

For getting potential customers, I believe "Vancouver-based cloud consulting firm, specializing in DevOps, cloud engineering, and AWS/Azure/GCP solutions" should be your primary SEO target over Autimo. Focussing on Autimo might not drive new customers or website visits effectively.

AnimalMuppet · Answer

The simplest answer might be to change your company name.

scarface_74 · Answer

A long time ago, when the Microsoft Zune was introduced, Google autocorrected it every time you did a search. As it became more popular, it stopped autocorrecting it.From my brief research, it looks like the only thing you can do is standard SEO techniques.

BorisMelnik · Answer

guerilla method: get this thread to #1 on HN and have every person search for "Autimo" AND THEN every person click your URL. within 1 week your autocorrect issue will be solved and your branded ranking issues should be solved as well.
it would also make a sick case study!
also liked what mkbkn said, def run PPC for your company name, it should be dirt cheap (unless your competitors start bidding against you)

uncomplexity_ · Answer

google is unreachable by design.i think you're the one who should rename your company to Autismo, Inc.

mkbkn · Answer

Run paid ads (PPC) to your brand.

skillwee · Answer

facing the same problem. Hope as my app becomes popular and search volume increases, Google will stop autocorrecting.

How to stop Google from autocorrecting our company name?

For getting potential customers, I believe "Vancouver-based cloud consulting firm, specializing in DevOps, cloud engineering, and AWS/Azure/GCP solutions" should be your primary SEO target over Autimo. Focussing on Autimo might not drive new customers or website visits effectively.

The simplest answer might be to change your company name.

A long time ago, when the Microsoft Zune was introduced, Google autocorrected it every time you did a search. As it became more popular, it stopped autocorrecting it.
From my brief research, it looks like the only thing you can do is standard SEO techniques.

google is unreachable by design.
i think you're the one who should rename your company to Autismo, Inc.

Run paid ads (PPC) to your brand.

facing the same problem. Hope as my app becomes popular and search volume increases, Google will stop autocorrecting.