For the people that use their search and trust the company - why? Not to say I don’t trust them or trust them less than any other company claiming to be privacy and security focused, just would like to know how others made their decision.
The obvious strawman argument seems to be that since they charge for search, their business model is based on subscriptions rather than monetizing search data. Nothing would stop a company from charging for search AND selling data
On top of that it's pretty fast and the price is right.
As to data collection, I appreciate their claims a lot, but "trust" is a relative term. I think it's very unlikely that they're less trustworthy than companies such as Google. It's likely that they're more so. But even if they aren't, I'm not in a worse position than I would be if I didn't use them.
I read that they added a privacy pass feature that supposedly makes the two unlinkable, so I'll take another look soon.
P.S. On the topic of search engines, Brave Search has improved a lot over the past 2 years. I still think it's lagging behind Google a bit, specifically when it comes to local results in non-English speaking countries, but back then I couldn't even reliably use it look up programming docs. Kudos.
I'd say I have faith that they're doing the right thing, but it's by no means the reason I use their platform. If privacy is your main goal, I understand the hesitancy. I'm not sure how one would prove privacy (maybe that new feature they had with tokens unassociated with an account), but that would be very interesting.
This is not because I have a reason to consider them untrustworthy; I work on the assumption that we have reached peak enshittification, and that everyone on the web is selling my data.
The quality of results is good and I can customise it more than any other search engine to suit my needs.
Second, Kagi has implemented privacy pass: https://help.kagi.com/kagi/privacy/privacy-pass.html. So there is actually a way to use Kagi in a way that they cannot track you. This is very neat.
The investors would want a return on their investment soon, so you should start questioning your honeymoon period with Kagi if you’re using it.