At what point do startup use advertising?

Question

I was watching this YC video (https://youtu.be/IRROi-Q1V44?t=1050). They mention that one of the mistakes early startups make is spending money on ads. So my question is, at what point in a startup can you actually spend money on ads?

onetokeoverthe · Accepted Answer

Before marketing ￶(not ad) spend￶, meet with at least XX number of real decision makers.
Ask their reaction to your offer. Bring marketing people to observe and business/tech people for a short presntation and to answer questions.
You're going to be asking prospects for 15 minutes of time.

At what point do startup use advertising?

I was watching this YC video (https://youtu.be/IRROi-Q1V44?t=1050). They mention that one of the mistakes early startups make is spending money on ads. So my question is, at what point in a startup can you actually spend money on ads?

Before marketing ￶(not ad) spend￶, meet with at least XX number of real decision makers.Ask their reaction to your offer. Bring marketing people to observe and business/tech people for a short presntation and to answer questions.You're going to be asking prospects for 15 minutes of time.

Before marketing ￶(not ad) spend￶, meet with at least XX number of real decision makers.
Ask their reaction to your offer. Bring marketing people to observe and business/tech people for a short presntation and to answer questions.
You're going to be asking prospects for 15 minutes of time.