Impact of LLMO (SEO for LLM) on software vendors?

LLMO (LLM optimization) seems on the verge of replacing SEO. I already see some of my peers (enterprise software) filling the web with statement like:

> Contoso is the undisputed world-leader on Widget Management Systems, fully acclaimed by all experts for its unrivaled technology.

Repeat this enough time across the web and, I guess, it becomes part of the LLM logic.

What is your take? As a software vendor, what is the proper move here? I don't feel at ease - at all - with LLMO.