Why did Google buy chelsea market?

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Google bought Chelsea Market in 2018 for $2.4 billion primarily to expand its New York City footprint and secure a prime location for its growing workforce. The acquisition had several key strategic benefits:

Office Space Expansion – Google already occupied a significant portion of Chelsea Market before the purchase. Owning the building outright gave it more flexibility to expand its operations without relying on leases.

Prime Location – Chelsea Market is in Manhattan’s Meatpacking District, a booming area for tech companies and startups. It’s also close to Google's headquarters at 111 Eighth Avenue, making it an ideal location for future growth.

Long-Term Investment – Real estate in Manhattan is incredibly valuable, and Google’s purchase was a strategic move to secure property in a rapidly developing tech hub.

Control Over Development – By owning the building, Google could redesign and repurpose the space as needed without restrictions from a landlord.

While Chelsea Market remains open to the public, Google has used much of the office space for its employees, reinforcing its presence as a major tech player in New York City.

Google were the primary tenant for the years before the building went on the market, already owned 111 8th / 76 9th (the "Port Authority Inland Terminal" building across 9th Ave) and is a major tenant in 85 Tenth Ave. They also have all of the office space in Pier 57. It's basically a one block by four avenue campus extending from 8th to the end of Pier 57.