I personally am hoping this will be a moment of reckoning for the tech industry in the US and we will learn from it. American exceptionalism is holding us back.
I don't even think DeepSeek is that big of a deal, but it's pretty clear that this is a diversion on OpenAI's behalf to try and emphasize their own importance. Their desperation is humiliating enough, the irony almost doesn't even register relative to the myriad other ways OpenAI has disappointed and betrayed American customers.
Don't let it distract you at all, it'll get into your own subtext and if you are not trying hard to monetize off their sides/game, you'll end up making financial/investment mistakes (if applicable) or spreading misinformation or impeding proper information flow.
There's good money and ground to be made acting against them, which won't "turn the tides" but it can make it a good bit harder for them which would help them evolve a bit. For now, they are unfit for the role they aspire to. So if you can, sparr with them without mercy and help them grow into it.