Curious what indicators people suggest I look to if I wanted to identify future trends 2-3 years before they start to become popular.
Sure there is no way to identify what or when with certainty (VR & the metaverse are a great example of something that seemed like it was gonna be hugely impactful a few years ago and hasn’t materialized, yet at least ). But certainly there must be indicators.
Popularity itself is a fool's errand. Popularity is both manufactured and discovered, a stop motion virality. Some can create it but no one can predict it. The act of prediction changes the market.
And anyway, 2 years is basically tomorrow. It is not enough time for the capital investments occurring now to have material result. If you want to understand tomorrow you have to be looking back 10 years and tracing those investments through their maturation.
Tetlock, P. E. (2017). Expert political judgment: How good is it? How can we know?-New edition. In Expert Political Judgment. Princeton University Press.