Honestly the hands down most useful product across my business is Google Sheets. From tracking stuff to automating stuff, it's always a tool of first resort. Later on projects or operations will "Graduate" to a more specific saas solution, but it almost always starts in Google Sheets.
Other than that, Vercel and Figma.
I like open source/self-hosted but most of the time fiddling with running my own servers for random tools is not a good use of my time when I could be expanding or automating my business elsewhere.