How are products that sell email info like SalesIntel,ZoomInfo legal?

Question

GDPR and CCPA protect personal information from being sold or abused yet sales "intelligence" tools rake in millions. These companies don't just sell email but also phone numbers and sometimes address for sales prospecting. As someone who works in sales, I would hate it if these tools went away.But GDPR and CCPA ban this practice as far as I know. So, how are these tools still legal ?I am not being critical only curious :)

adrr · Accepted Answer

As far as I know CCPA isn&rsquo;t being enforced. I&rsquo;ve had companies refuse to delete my info or even register as a data broker. Reporting them to the AG office just gets you a generic response saying they can&rsquo;t do anything.

BjoernKW · Answer

If anything, GDPR has made this easier provided they have the users' consent. If the user agrees you're allowed to do pretty much anything with their data.
It has also become a lot easier, unfortunately, to get that consent.
Both the convoluted legal framework itself and the dark patterns that arose from it (such as the "Allow everything" button being the primary action button and "Privacy settings" being a small, obscure link) are prone to putting off users, who more often than not will just click on anything just do get rid of those annoying pop-ups and banners.

ramboram · Answer

I think it's possible with user's consent.
> It is allowed to sell personal data under the GDPR subject to receipt of consent for it from data subject and compliance with the rights of data subject even if it decided to exercise the right to object or the right to be forgotten.
Source: https://legalitgroup.com/en/gdpr-requirements-to-selling-of-...