What to do if you are not good at building an audience?
I am a maker and right now working on 2 side projects. I am decent at coding but I am bad in marketing and building audience. I am working on that skill but what to do if you are not good at building an audience?
Is it fine we if the focus on making a product that people really want and let organically build an audience around the product?
Do share your thoughts.
I face the same problem. I've developed an integrated listing and CRM platform for real estate agents in the US.
I'm planning to cold email realtors to fix up discussions and try to take it from there.
I'm thinking of writing and spreading the word around from any success stories or feedback that come out of the above efforts.
I'm also thinking of targeted FB ads and need to see how that goes.
I'm in the same boat.
This seems like a great issue/challenge to build a community around...if anyone would be interested in starting something like that, let me know!
I'm part of one (quickly growing) community that's doing something similar -- it's a private Slack-based writing group, with group feedback and accountability built in. I'm not financially involved with them, I just think it's an awesome community.
It's called Compound Writing: https://www.compoundwriting.com/
If you want to make money from your product eventually, you need to get good at building an audience. Start small. Blog posts about the problem your tool solves, post on Twitter and Reddit. It takes some time and effort but anyone can do it. Coding is the hacking part of been an indie hacker; the I die part is doing everything else (marketing, sales, etc).
I too, work on several projects and would want those who are interested in it to know it, to help, bug reports, feature requests, complaints, etc. In my case, I don't care much about the money, so perhaps the consideration are difference from whether or not there is money involved (as well as other differences too I suppose).
Unfortunately, I don't know much what to do, either.
But, I can say I think that it is best not to bother people too much (by sending unwanted email messages, telephone calls, etc; of course if such messages actually are wanted, that is different, and should be sent).
First, bravo for being a maker! You shared two projects below, one of which only works if there is a community. The other one is arguable. If you like to build, but aren’t good on the community side (which is totally fine) then maybe focus on products and projects which are useful just to one person. You could also try things like some type of SEO play, or selling things via advertising, etc.
Its hard to organically grow a product on its own without network effect.
If you think you are better off just working on product then consider affiliates. They will do this thing for you. You will have to price your product accordingly to include their commission. But its an easier path to start with. Over time you should focus on developing your own brand and presence in the market.
Depends on the offering, but often a channel strategy can help plug your product into a larger audience without having to build it from scratch.
Get a good mic and record some tutorials, write some blogs, ask others to share etc. Be transparent with your future plans
What are the projects? This is a good platform to inform us and get feedback and suggestions.
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