- GUI: Markdown is preferred but not required format (I understand it's not an option for non-tech people, which would cut the possible application audience), hierarchical structure of notebooks and notes, tags.
- Sync options: using existing cloud service (preferred) or self-hosted solution. Reasonable privacy and security options.
- Stable release, not unusable beta.
- Possibility to import existing notes from Evernote (enex format)
- Applications for Mac, Windows, Android and iOS
Obsidian is a good fit too.