He's been a musician, founder of an e-commerce company (CD Baby), a circus performer, and much more. With that comes an unusual way of seeing the world. It's full of surprising lessons and ideas from each stage of his life.
Longform doesn't apply here because they're each absolutely trimmed to perfection. I think he once said the average length is 22 sentences.
They're sometimes designed with mnemonics that make them easy to remember (a bit like Aesop's Fables). "Treat every customer like Mick Jagger" reminds me of the CD Baby approach to customer service, and "There is no speed limit" reminds me of his music teacher compressing an entire semester of music lessons into a few days.
And "Japanese Addresses" reminds me to wonder if I need to invert my way of thinking about something: https://sive.rs/jadr