Why doesn't Amazon release a phone?

Question

Right now there is a duopoly when it comes to smartphones. I'm just curious why doesn't Amazon -one of the biggest companies in the world, with experience in both hardware and software- push for its own platform?Is the smartphone market already THAT saturated?

satya71 · Accepted Answer

They did and failed spectacularly. See https://en.wikipedia.org/wiki/Fire_Phone

RemingtonLak · Answer

It was the most idiotic thing I've ever seen. What kind of marketing research told the Prod Mgrs that a 3D phone with 6 cameras with 3D moving like images help a mother with screaming toddlers order more diapers?
What would have made a better phone focusing in consumables by Amzn customers is a one handed phone with a builtin barcode reader (which is did have with a dedicated button) that will directly find/order the item. Making buying and ordering their priority function.
However, conjecturing, but I believe they may be working on another phone. Lower cost focusing on the more ludicative India market. Probably also coincides with them getting and probably launching soon their satellites for internet. And also trying to figure how not to be based on Android.

andrefuchs · Answer

Amazon's own Android AppStore is not very popular and doesn't offer all important apps. They would need to implement the Google Play Store to be successful - at least in markets like North America and Europe - and they obviously don't want that.It's why WindowsPhone and BlackBerry10 failed - fantastic OS but a lack of apps.

Madeuloook · Answer

Its all about the app stores. Unless they run android like Microsoft is doing.

maps7 · Answer

Because they're bad at software judging from AWS console, Amazon prime, Fire tablet OS