1. Maketing analysis of world events, for example:
- Did Bill Gates create Covid-19? How Conspiracy theories spread explained
- Why do scams proliferate during recessions? (and how to avoid them)
2. More in-depth analysis of marketing strategies used by companies (mostly SaaS), for example:
-Addiction marketing: How Netflix, Fortnite and social media keep you stuck to your screens
-How Notion.so is able to succeed in a saturated market?
These were a few ideas of videos, let me know which one(s) you would like to watch ! :)
FYI, i just created a video about the last topic idea mentionned here, You can watch it on my channel called Marketing Banana.
But that being said, I think it would be all about how you grow content so that more people see your videos.
Lately I've been finding video content inefficient and not technically deep enough for what I'm trying to learn from it. I think that the text only medium provides a much quicker way for me to know if the thing I'm looking for is in the content.
I think many people would watch those videos, as all your ideas could be explored thoroughly and easily consumed.
This is time consuming as it can be one sentence in a two hour interview, but it is quite the education.
I'll give you examples. One of the greatest video lists is the PandoMonthly fireside chats with Sarah Lacy. These are more than 50 videos with founders and VCs. They are long, sometimes lasting three hours. She asks excellent questions and has a way with guests. It helps she's very knowledgeable and has talked with other people involved in an acquisition or an exit or whatnot, so when the guest answers, she further qualifies the information which nudges the guest to go deeper.
It also goes through eras. With the Chris Sacca interview, she goes over his time when he worked at Google. With Stuart Butterfield, they go over his time with Flickr, where he goes over the advice he got from Reid Hoffman and Esther Dyson who were investors on whether to sell to Yahoo. The tech they built for their "game", etc.
With the Kevin Systrom interview, they talk a bit about his time with Odeo, Twitter's ancestor. Or the fact he actually knew Zuckerberg when he was in college.
But say that we're talking about marketing or growth. Alex Schultz has lecture 6 (Growth) on How to Start a Startup where he exposes a few things, and the input of Sean Parker on how to grow. Recoup with another video by Chamath Palihapitya on that effort, where he talks about "someone" on the team proposing they do what they used to do at eBay.
You wonder about why, say Pachyderm, went with an open-core model, and it turns out they were in the same YC batch with GitLab, and the latter's founder sat the former and convinced him because he had tried a bunch of things.
These are anecdotes and trivia, but gruesome wars and magnificent events were born of lesser incidents. One example would be the Sequoia/Parker/Facebook thing and the change in relationships with founders many attribute to that (proxy, founder control, etc)
These and the books give context on many things, like shifts in distribution models for enterprise software, or insights on a difficult decision at a company you wondered about or why certain things were institutionalized at another.
I want that kind of content, not some bullshit video or article with no research and a title that goes "This startup..." or "Learn how X did Y" that'll talk to me about the three things to do to do x.