HACKER Q&A
📣 acm0055

Ethical Advertising Companies


I am looking at improving my blog and including advertising; however, I do not wish to use an advertising company that “overly” tracks people. Any suggestions for ethical advertising companies to use for a blog?

  👤 davidfischer Accepted Answer ✓
I work at Read the Docs and we're behind EthicalAds (ethicalads.io). Read the Docs has been running ads on our own sites for years and that's how we're funded. We do our own ad sales, we don't run advertiser supplied scripts, and we host the ad resources like images ourselves. You can read a bit about it here[1] or here[2].

EthicalAds is our ad network for sites not hosted by us and it's about a month old. It uses the same ad serving setup as Read the Docs and it follows the same principles.

Based on my affiliation, I'm going to be biased. However, if you have any questions, you can reach me at my first name @readthedocs.org.

[1] https://docs.readthedocs.io/en/stable/advertising/ [2] https://blog.readthedocs.com/archive/tag/advertising/

👤 philipkiely
https://www.ethicalads.io/ is by Read the Docs, which I have a generally positive opinion of.

https://www.carbonads.net is by buysellads, which I have a generally mixed opinion of.

There was a similar company called codefund, which has recently shut down and now redirects to ethical ads.

All of these are for tech publications and have moderately rigorous applications, with requirements for content and traffic.