Is Shopify’s diversity survey too invasive?

Came across a job description at Shopify the other day and after proceeding to the application I was confused by the questions in the diversity survey. See this link for example:

https://jobs.lever.co/shopify/5c6947a6-f5d1-4a4c-b63a-850c6a8f7a1a/apply

Perhaps it’s naivety one my part but I can’t understand why Shopify would want to know specific gender identity and sexual orientation info. Taking them at their word that it’s not attached to any specific applicant/employee profile, what would the purpose of this be? Does management sit around looking at the percentages of, for ex: non-binary pansexuals who have applied/been hired and use that in decision making?