I think I can take over an entire market; change my mind.

I have been an entrepreneur for 11 years. My current company is entirely boot-strapped. We have accomplished a lot in our time, including building a company from scratch, pivoting, winning a "bet the company" lawsuit, and shipping hardware products, which is HARD.

Currently, we are an OEM hardware/software product company for the Oilfield services sector.

Over time I have made several observations that lead me to believe that a funded, well-run startup could attain a dominant market-share position (50%+.)

The existing market is extremely fragmented with almost 100 competitors and almost no barrier to entry.

My gut is telling me to raise capital and pivot our business to compete with the existing OFS companies in this sector.

We would aggressively and intelligently achieve market share dominance by simply outcompeting the existing competitors on every level. Culture, Process, International Supply Chain, Optimized Service Delivery, Optimized Logistics, In-House Technology Stack.

Here’s the biggest question I need outside perspective on:

How do I know that what I see is a REAL market opportunity? I have been involved with this sector of oilfield services for most of my career. I spend a lot of my reflection time thinking about how to improve this sector, the sector that I am passionate about. How can I be sure that I am not walking around with a hammer and this is just another thing that looks like a nail?