2. What you see as the value UX brings to your company/product/service
3. What do those initial UX roles entail
Bonus: Are you hiring? I'd like to amplify your positions to my UX/HFE network.
Side note: I was reading Hooked last month (https://viggy28.dev/book/hooked/), author Nir Eyal suggests making the product simple to use to be the topmost priority.