Duckduckgo Is Advertising?

Question

Saw a large billboard in Indiana advertising for DuckDuckGo search engine. Maybe somebody here can help me understand their business model and where the budget comes from?

badRNG · Accepted Answer

Ad revenue. Go do a DDG search. You'll notice off to the side there is an ad conspicuously tagged as such. Click that, and DDG makes a little bit of money. From what I understand, their ads are only related to the content of the current search.

sebst · Answer

Seems as if billboard ads work good for DDG. The first one in 2011 was placed in San Francisco.
https://www.wired.com/2011/01/duckduckgo-google-privacy/
I’m not sure what this tells about stereotypes of Pennsylvania, San Francisco, the tech industry and billboards... ;)

thesmileyone · Answer

Don't get fooled by DDGhttps://old.reddit.com/r/privacytoolsIO/comments/aqz4wz/the_...

mnoorani · Answer

From the source, how DuckDuckGo generates revenue: https://help.duckduckgo.com/company/advertising-and-affiliat...

Nextgrid · Answer

Saw that as well in London. Don't mind it too much to be honest.

s1t5 · Answer

Even if they are advertising, I would question the profitability of buying billboard space in Indiana for a privacy focused search company.

ttonkytonk · Answer

They're advertising (underwriting?) on NPR because I just heard it this morning.

mrlonglong · Answer

The curse of MBAs strikes back!