HACKER Q&A
📣 rahimnathwani

Examples of great ‘productized consulting’ landing pages?


I found Jane Portman’s “Productized Consulting Guide” intriguing, and am curious to see more examples of how people in different fields put this idea into practice.

Here’s an example I encountered today: https://punchlinecopy.com/work-with-punchline/

Do you have a similar page on your site? Have you come across others which impressed you?


  👤 rstocker99 Accepted Answer ✓
One of my friends does a productized (fixed price) roadmapping session (1) as part of a larger "build your MPV" service. My understanding is that it works out really well for him and his clients. They get to try him out with a fix priced engagement. The output leads naturally to the next step in a larger engagement. If for whatever reason it doesn't workout the client has useful documentation they can take to someone else.

(1) https://www.reemer.com/consulting/build-mvp


👤 punchlinecopy
Oh hey, this is my site (Punchline Copy)! Glad it's interesting to you. I can say it's been a super helpful way for me to both cut down the time I spend scoping custom projects, and for potential clients to understand what they'll invest to get started working with me.

👤 chrisingram
My partner and I have recently productized our web design/development services:

https://madebysphere.com

The transparent pricing has really worked for us and our clients as people can self-select, and they know what to expect before getting in touch with us.

Happy to answer any questions.


👤 ramimac
patio11 has talked about this as well: https://training.kalzumeus.com/newsletters/archive/services_...

There is also an indiehackers discussion with some relevant examples: https://www.indiehackers.com/forum/good-examples-of-producti...


👤 rahimnathwani
30 minute video of a workshop Brian Casel did on this topic: https://youtu.be/LdDZ3Jyrl4E

👤 jrvarela56
Checkout http://visualizevalue.com/

It’s the best example I’ve seen so far, ticks all the boxes:

- great content marketing (checkout twitter)

- specific, short, expensive-gig

- community (annual subscription)

- online course (paid for this, so far awesome)

His service and the stuff he teaches are all on the same topic (hence the name): helping you use visual language to describe how you offer value.


👤 econcon
In my long experience, website doesn't do much.

Most of the business I've got in consulting field is through word of mouth and you spend sometime on call with the customer to understand what exactly they want and what you can offer to them at what price point and if you've previous successful projects to show off to them.

Getting project from a customer who approaches you is really easy provided you've experienced and I start by understanding their requirements then offering them deep domain expertise overview of how we are going to slice and dice the problem at hand.

Now ofc, if you don't have much experience with the domain - the person in front of you'll easily detect your BS.

Websites doesn't really help much other than opening a line of communication and probably displaying some previous customers, success and maybe your company address / size.


👤 lhh
We do corporate finance consulting, and here's how we present the "productized" version of our offering: https://www.fivecastfinancial.com/core-financial-package/

👤 aloukissas
We very recently launched a productized service of our main offering: https://agentrisk.com/together

The reason was that we had a lot of people who either didn't meet our account minimum to join our wealth management service or they prefer to keep their investing DIY and wanted some help along the way.

Would really like your feedback on the copy/messaging, this is v1.0 and we're iterating on this.


👤 kevc
Always liked the landing page for:

https://www.gradientmetrics.com/


👤 machtesh
This one is nice and simple: https://leadingup.co/

👤 mightyfinecopy
I developed productized services back in April when my SaaS clients started requesting faster turnarounds on projects, with more limited budgets.

It was also a good excuse to have some more fun with branding! https://www.mightyfinecopy.com/shop


👤 mikegamm
I productized my consulting services last year. I have a paid discovery offer called an Ops Performance Review that sets the stage nicely for a larger engagement.

https://www.bluprintpartners.com/our-solutions


👤 khuknows
This is a good example of a productized service that produces case studies: https://casestudybuddy.com/

I'm not affiliated & have never worked with them, but have heard good things and the site seems convincing.


👤 rakic
Yes & No Design Studio:

https://xn--bj8a.com (ꑮ.com)

For example, a form for ordering app design and development service:

https://xn--bj8a.com/app/ (ꑮ.com/app/)


👤 CecilBDeMilles
I have never seen the use of credits as a way of purchasing work before? https://snapcopy.co/buy-credits/5-snap-credits/

👤 darren
Major Tom (https://www.majortom.com) launched a Shopify site for their services: https://tincan.shop

👤 volkandkaya
We added a productized service to our SaaS https://versoly.com/done-for-you

We have got a few paying customers from it and it is much easier than just client work.


👤 krm01
We productized UX & UI design for Software Companies and have been running a pretty high converting and profitable business from a single page website.

[]https://fairpixels.pro


👤 zvanness
I decided to try the productized consulting stuff about 5 years ago. I haven't changed the landing page much - https://breue.com/

I'm happy to answer any questions.


👤 rboyd
I remember one of the first rails consultancies Hashrocket used to have products: 3-2-1 Launch and Rescue Mission.

I want to say 3-2-1 Launch was they build your site over 3 days for something like $30k. You might find something in archive.org.


👤 scottturman
Another interesting example is https://www.superside.com. They are advertising heavily on one of my favorite podcasts.

👤 rsinghio
It’s not a consulting but we have productized our design services[1] into small packages. Working well so far for us. [1] Thecanopus.co

👤 enablementdata
I don’t think I’ve ever chuckled so hard to a landing page before

👤 shostack
Has anyone seen good examples of this for marketing?