Amazon listing sold by Apple; majority of reviews say it's fake

Question

I was looking for a new USB-C power cable for my MacBook Pro and came across this prominent listing on Amazon.https://www.amazon.com/Apple-USB-C-Charge-Cable-2m/dp/B01MQ5Z080At first I thought, great deal. Then I started reading the reviews and looking at the user posted pictures. Most reviews all claim this is a not an official Apple cable, and the very top review scarily says: "THIS CAUGHT MY COMFORTER ON FIRE!"How can this listing be claimed sold officially by Apple[1]? Doesn't Amazon verify name brand sellers?[1] https://www.amazon.com/stores/Apple/page/77D9E1F7-0337-4282-9DB6-B6B8FB2DC98D

smt88 · Accepted Answer

Amazon often mixes inventory. As long as the SKU matches, a product from any supplier goes into the same "bin" and you buy whichever one is geographically closest to you.
Some bad actors will sell counterfeit products through Amazon to "launder" it. Other times, people will buy a real product and "return" it (sending a fake one back), which results in Amazon stocking it.
tl;dr Never shop on Amazon unless you have to. Best Buy, Target, NewEgg, MacMall, etc. tend to have similar prices and aren't as anti-consumer.